Everybody has heard of data mining. It is a foundational part of enabling organisations to move towards data-driven decision making, buzzwords to describe a process that tries to maximise oppoortunities and minimise risk. Data mining helps to discover hidden patterns,… Read More »A quick explanation on data mining
The first impression or thoughts regarding data analysis will almost certainly land on the assumption that you’re mainly dealing with numerical data. This is normal, as the outputs are almost always going to be statistical, but when we’re dealing with… Read More »A quick explanation on categorical and numerical data
Discover the PPDAC cycle. With any data related issue, it can be confusing on where to start. Enter the PPDAC cycle, which can help guide you through the process.
If you’re looking for a quick explanation on predictive analytics, try giving this post a read. We’re trying to explain how digital marketers can use predictive analytics to get better performance.
Wondering if you should read Moneyball? We’ve reviewed it quickly here. The movie was good, and Michael Lewis produces a great read.
One of the basic analysis angles for any digital marketer will be to see if there are any related patterns. For example, it’s safe to assume that if you up your CPC bid, the click through rate is also going… Read More »A quick explanation on correlation
As a digital marketer, you’d be forgiven if you’ve never heard of Bayes’ theorem. However, in many of the predictive and machine learning technologies you interact with, it’s likely that Bayes’ theorem is involved. This is because it’s a very… Read More »A quick explanation on Bayes’ theorem
Your campaigns need optimising, but other than hammering down on your CPMs or CPCs, you need something else. You need something that can help you to understand how users are interacting with your ads. Imagine that, and now let’s introduce… Read More »Instant Ad Copy Analyser – How do Words Impact Your Ads?
“The Art of Statistics: How to Learn from Data” by David Spiegelhalter is an excellent guidebook for anyone interested in understanding statistical analysis. The author combines his extensive knowledge with an enthusiasm for simple explanations of complex concepts. The output… Read More »The Art of Statistics quick book review
“Human Compatible” by Stuart Russell is a book that will get you thinking at the same time as giving you an insightful peek into AI thought leadership. Russell explores the challenges and risks of developing artificial intelligence, balanced with the… Read More »Human Compatible quick book review