Everybody has heard of data mining. It is a foundational part of enabling organisations to move towards data-driven decision making, buzzwords to describe a process that tries to maximise oppoortunities and minimise risk. Data mining helps to discover hidden patterns,… Read More »A quick explanation on data mining
The first impression or thoughts regarding data analysis will almost certainly land on the assumption that you’re mainly dealing with numerical data. This is normal, as the outputs are almost always going to be statistical, but when we’re dealing with… Read More »A quick explanation on categorical and numerical data
Discover the PPDAC cycle. With any data related issue, it can be confusing on where to start. Enter the PPDAC cycle, which can help guide you through the process.
If you’re looking for a quick explanation on predictive analytics, try giving this post a read. We’re trying to explain how digital marketers can use predictive analytics to get better performance.
One of the basic analysis angles for any digital marketer will be to see if there are any related patterns. For example, it’s safe to assume that if you up your CPC bid, the click through rate is also going… Read More »A quick explanation on correlation
As a digital marketer, you’d be forgiven if you’ve never heard of Bayes’ theorem. However, in many of the predictive and machine learning technologies you interact with, it’s likely that Bayes’ theorem is involved. This is because it’s a very… Read More »A quick explanation on Bayes’ theorem
Standard deviation is a concept that is often beyond the regular toolkit of the average digital marketer. However, it isn’t difficult to understand. Widely used in analysis, it measures the range of variation that a data set has from its… Read More »A quick explanation of Standard Deviation
This is an important topic for the modern day digital marketing professional. Data visualisation is all about the process of displaying your data in various forms. It’s essential for interpreting the dataset, helping to present ideas and findings to an… Read More »A quick explanation of Data Visualisation