Standard deviation is a concept that is often beyond the regular toolkit of the average digital marketer. However, it isn’t difficult to understand. Widely used in analysis, it measures the range of variation that a data set has from its… Read More »A quick explanation of Standard Deviation
This is an important topic for the modern day digital marketing professional. Data visualisation is all about the process of displaying your data in various forms. It’s essential for interpreting the dataset, helping to present ideas and findings to an… Read More »A quick explanation of Data Visualisation
Crystal balls at the ready, because it’s time to do some forecasting! You’ve been there, your boss or client asks you to try to make a forecast or plan for some time in the future. It could be the coming… Read More »Instant Forecaster – Historical Trend-based Forecasting
The book is really enjoyable, written in an easy to digest style with plenty of humorous examples to liven up a pretty drab topic of statistical analysis. The subject matter within the anecdotes is clearly explained from the very beginning.… Read More »Naked Statistics quick book review
You have a budget, you know your past performance benchmarks and you’ve been given a target to meet. How do you decide how your budget gets allocated across all those channels? You could fire up a spreadsheet and try to… Read More »Instant Allocator – Performance Based Budget Allocation
Hello there! Thank you for coming to check us out. Instant Analysts is a brand new place to help you with your digital marketing numerical needs. We want to be helpful, we want to make sure that we can save… Read More »Instant Analysts launched!